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CI

Slogan signature is the combination of the watermark and slogan of HANBUL. Since the slogan signature is the representative symbol, the heart
of HANBUL visual communication, close attention is needed for the use of form and color.
Rules and regulations must be abided by to prevent any damages on images according to distortion, deformation, and misuses when applying.

Slogan Signature

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Grid System

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Color

  • Main Color
  • ci_color1
  • Sub Color
  • ci_color5

Mission

overview1-1

Value Creator of Human Beauty

Vision

overview1-3

A global beauty care group who leads
K-beauty in the world

As a professional with open minded creativity,
HANBUL is a healthy and clean company.

mission_1

Trustworthy

Trust

Customers can only trust and
depend on HANBUL
when our philosophy and
oriented values about health and
beauty are constantly communicated.
The idea of a brand and shared value
through trust solidifies the psychological
bond with customers.

mission_2

Professional

Professionalism

Professionalism is defined as the
will of conviction to successfully
fulfill HANBUL’s goal,
not just professional knowledge
about cosmetics, but confidence in
quality and inner nobleness,
invisible as ‘insight or discerning eye’

mission_3

Creative

Creativity

Creating a true solution making
customers’ lives rich and beautiful
over the innovation of research
and technology is pursued by HANBUL.

HANBUL is the company proceeding
forward by prioritizing customers and with constant
research and development.

value1

Respecting
Customers

Human respect
Mutual trust
Open Communication

value2

Research and
Development

Quality as First Policy
Creating New
Value with New Ideas
Cultivation of Advanced
Technology

value3

Future
-oriented

Using Creativity
Drastic Challenge Spiri
Individual Spirit Looking Forward