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CI

Slogan signature is the combination of watermark and slogan of HANBUL. Since the slogan signature is the representative symbol, the heart of HANBUL visual communication, a close attention is needed for the use of form and color. Rules and regulations must be observed for preventing the damage of image according to distortion, deformation, and misuse when applying.

Slogan Signature

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Grid System

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Color

  • Main Color
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  • Sub Color
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Mission

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Creating new value contributing to healthy and beautiful life of human

Vision

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Global beauty care group prioritizing customer satisfaction

As a professional with creative and open minded, HANBUL is the healthy and clean company.

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Trustworthy

Trustworthy

Customers can only trust and depend on HANBUL when our philosophy and oriented values about health and beauty are constantly communicated. The thought of brand and shared value through trust tighten psychological bond with customers.

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Professional

Professional

Professional is defined as the will of conviction to successfully perform the goal of HANBUL, not just a professional knowledge about cosmetics, confidence in quality, and inner nobleness, invisible as ‘insight or discerning eye’.

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Creative

Creative

Creating a true solution making customer’s life rich and beautiful over the innovation of research and technology is what HANBUL is pursuing.

Creating a true solution making customer’s life rich and beautiful over the innovation of research and technology is what HANBUL is pursuing.

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Respecting Customer

Human respect
Mutual trust
Opened Communication

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Research and Development

Quality First Policy
Creating New Value with New Thinking
Cultivation of High-Technology

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Future-oriented

Using Creativity
Drastic Challenge Spirit
Forward-looking Individual Sprit